Packaging became a core part of my work in 2021, where I began designing within large-scale retail systems at Marks. I’ve spent the last several years focused on packaging that needs to work hard at scale across hundreds or thousands of SKUs, multiple teams, and tight production constraints.

Much of my contribution lives behind the scenes. I’ve helped shape brand toolkits, layout rules, onboarding documentation, and workflow improvements that support consistency without boxing designers in. The work isn’t about individual packs as much as it is about the systems that make them repeatable, adaptable, and clear.

Because much of this work is covered by client agreements, I’m intentionally light on visuals here for now. This page will soon expand with a visual walkthrough of my toolkit thinking, using self-initiated packaging studies to show how I approach structure, hierarchy, and scale without sharing confidential work.

For now, this page is about how I think. The visuals are coming.