Objective

Present Window Film Systems’ refreshed brand at IIDEX 2017 and demonstrate the creative potential of its resurfacing products to an interior design audience.

Solution

I designed the booth as a small-scale pop-up shop, reimagining Window Film Systems’ products beyond their typical applications. By treating the space as a curated environment rather than a standard trade stand, the installation showcased material versatility, surface finishes, and creative use cases. The approach encouraged conversation, drew designers into the space, and helped position the brand as a flexible design partner rather than a single-use product supplier.