Objective

Present Window Film Systems’ refreshed brand at IIDEX 2017 and demonstrate the creative potential of its resurfacing products to an interior design audience.

Solution

The booth was conceived as a small-scale pop-up shop rather than a traditional exhibition stand. By recontextualising Window Film Systems’ products beyond their typical applications, the space highlighted material versatility and surface finishes in a more engaging way. This approach encouraged conversation, drew designers into the booth, and positioned the brand as a flexible design partner rather than a single-use product supplier.