Objective

Create street-level awareness for Altea’s new Premier Wellness and Social Club in Toronto’s Liberty Village.

Solution

I was brought on to extend Altea’s refreshed brand language to the exterior of their new location. Working closely with Third Eye Insights and the Altea team, I developed multiple design directions before refining the final approach. The visual language was then carried through into Altea’s pop-up sales space, creating a cohesive experience across exterior advertising and on-site engagement.