Objective

Create street-level awareness for Altea’s new Premier Wellness and Social Club in Toronto’s Liberty Village.

Solution

The refreshed Altea brand language was extended to the exterior of the new location through a series of exploratory design directions. Working collaboratively with Third Eye Insights and the Altea team, the selected approach was refined to balance visibility with brand consistency. The visual system was then carried into the pop-up sales space, creating a cohesive experience that connected street-level advertising with on-site engagement.